The R8 is Germans equivalent to England's' Aston Martin which is a little better than the American Corvette ZR1. The cars base price starts at 140 000 so it is not for the faint of heart or wallet. With such a price when drawing up a campaign all you really need is a shot of the car. The car sells itself. In the commercial you don't need to go into detail. If a person is in pursuit of the car it is only for a special occasion purchase and the research of it's features will all be taken care of. As soon as I win the lottery clearly this is the first car I will pass you in.
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