Wednesday, September 29, 2010

The Audi R8 is by far one of the most exotic cars. It brings a smile to my face like Hong Kong brings a smile to Denis's face. The ad campaign titled "The hostage" for the Audi R8 and is brilliant because in the same situation I would have the same reaction. The first ad is a heist that is about to go south for the thief until well you will see. Hilarious. The next ad was ran during the Super-bowl in 2008 and is clearly inspired by the famous Godfather scene. The man in bed is Alex Rocco, who played the part of Moe Greene in the original Godfather film.

The R8 is Germans equivalent to England's' Aston Martin which is a little better than the American Corvette ZR1. The cars base price starts at 140 000 so it is not for the faint of heart or wallet. With such a price when drawing up a campaign all you really need is a shot of the car. The car sells itself. In the commercial you don't need to go into detail. If a person is in pursuit of the car it is only for a special occasion purchase and the research of it's features will all be taken care of. As soon as I win the lottery clearly this is the first car I will pass you in.

Do Enjoy!!





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2 comments:

  1. Kendall ProulxNovember 23, 2010 at 9:18 AM

    As I do agree that Audi is a very exotic car I find car commercials to be very boring. I feel like once you see one you see them all. I do agree with the less detail factor. I do enjoy your view on this topic. Its nice to hear it from a different point of view.

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  2. Guenot33November 24, 2010 at 10:11 AM

    First of all I really do think that when Dennis thinks of Hong Kong it does bring a huge smile to his face. I agree about your point of views on this sebject, it is a great car, would love to own one some day (doubt that will happen). Overall good job describing this topic

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