A Changing World

As the world changes advertising changes with it. Advertising is seen everywhere from traditional media such as newspapers, magazines, television, radio, outdoor or direct mail to new media such as websites and txt messages. As technology changes advertising reforms to better adapt to the way the technology is being used.

In the 50's it was simple enough a message and the name of the product. "The skin you love to touch - Woodbury Facial Soap" The ads would be seen in few places such as newspapers and printed pages. Radio's would be sponsored by one or maybe a few companies, brands etc. That company would in return have there name said at the end of the program. As people began to buy into advertising more and more companies realized people could easily be persuaded. As such advertising began to take it's form and appear more often in more places.

Today adverting is white meaning seen everywhere. With so much media, messages are often forgotten and not even bothered with. In so adverting has to be on the cutting edge of technology to have there message better recognized. Ads now have barcodes that you can scan with your blackberry, txt messages that are delivered to you as you pass a store, passwords that can be entered into websites. All in the name of purchase, action, and brand recognition. As a society we keep moving forward, keep building new ways, easier ways to do all the things we wanna do. And as such Advertising has to keep adapting and keep being at front of the line in technology with what it can do.